No wonder it has attracted politicians and even ex presidents. Her success exemplifies the potential of small businesses in Ghana and shows how important a developed product and affable customer service are in building a thriving enterprise. Coming from humble beginnings in Northern Ghana, Auntie Muni was selling food in Tamale when she deci When she came to Accra she had very little money but she was determined to start something from it.
She started cooking and selling food from her rented home. She bought ingredients on credit and paid back when she had finished selling. Good, tasty food and customer service are her keys. She is friendly with her customers and responds to them as quickly and appropriately as she can.
Her clientele includes bankers, radio and TV presenters, businessmen and politicians, many of whom have been coming to buy her food every week for years. It is their word-of-mouth testimonies that have spread the news about her famous waakye, resulting in the growth of her business and consumer base.
When she started selling waakye here, many of her customers were just little boys. Today, many of them are University graduates and have very good jobs and they still buy from her. She has never paid for an advertisement; her customers do that for her.
News about Auntie Muni continues to spread, especially among younger people. With approximately 20 reliable employees and a renewed business image, Auntie Muni is now looking for a strategic place to expand her business, where she intends to sell waakye everyday. Currently, she cooks her notorious dish for the staff of the Ridge branch of Ecobank during the week to supplement her income.
